Recently, I came across a promotion by Jaguar that was designed not to sell cars but to highlight how the brand plans to hire thousands of new engineers this year. How so? It starts with a challenge for the potential hire using an app that’s been developed by the company and in the process, seems to be a unique way to gamify the recruiting process.
Obviously, a name like Jaguar lends a slick appeal of working with such a recognized brand. But don’t let that fool you. At the end of the day, it’s still about the test, not the brand.
In a perfect world, most companies would like the person to work for them not because they get paid a lot, but because they love the job. On the other hand, there is a reason why Google, Facebook, Microsoft and Apple pay more than just about anybody else.
Not long ago, we were working with a candidate who had a PhD in machine learning from a very reputable west coast institution. Impressive, right? He could write his own ticket anywhere!
Or so you’d think.