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In recent years, computer coding “bootcamps” in which students can get up to speed quite quickly on a particular programming language have seemed to become a hot trend. Even so, I’m sure there are some who ask, “Are these bootcamps and online learning environments a viable option to consider alongside some of the more traditional avenues of education?” In my opinion, the answer is an unequivocal “yes.”

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Recently, I came across a promotion by Jaguar that was designed not to sell cars but to highlight how the brand plans to hire thousands of new engineers this year. How so? It starts with a challenge for the potential hire using an app that’s been developed by the company and in the process, seems to be a unique way to gamify the recruiting process. Obviously, a name like Jaguar lends a slick appeal of working with such a recognized brand. But don’t let that fool you. At the end of the day, it’s still about the test, not the brand.

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In a perfect world, most companies would like the person to work for them not because they get paid a lot, but because they love the job. On the other hand, there is a reason why Google, Facebook, Microsoft and Apple pay more than just about anybody else.

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